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If you have been managing a website for more than a few months, you have probably noticed that search is not what it used to be. Google still matters, but people now ask questions to ChatGPT, Perplexity, and other answer engines. These systems do not just crawl pages. They evaluate content depth, technical authority, and how well a site answers specific queries. That shift changes what an SEO audit should look for. It is no longer enough to check meta tags and broken links.